Front Seat Heater/cooler Problems of BMW 3 Series

The heating element on my 2004 BMW x3 caught on fire while I was driving. I don't use it often, but had noticed a hot smell when I did use it and that it would be too warm in the lumbar and hip region. The fire actually burned about a dime size hole in the driver side left seat panel (under the thigh). After reading of many others having the same or worse experiences, I am glad I immediately shut if off, although it still burned all the way through the leather. Please advise me of next steps I should take. I have shut off the heater and will no longer use it. With so many complaints, I would think this would result in a recall. Thanks for your advice.

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On a very cold day, I got into my car, and turned on the seat heater on the drivers side of my x3. I smelled something burning and the side of my waist felt hot as if I was on fire. I realized that it must be the seat heater so I immediately turned it off. I stopped my car, got out and noticed my coat had been burnt. I noticed a burned hole on the side of my seat, in which was the cause of my coat catching fire.

See all problems of the 2007 BMW 3 Series 🔎.